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	<title>OH</title>
	<link>https://chaiunoh.com</link>
	<description>OH</description>
	<pubDate>Wed, 11 Mar 2026 06:24:15 +0000</pubDate>
	<generator>https://chaiunoh.com</generator>
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		<title>Bare Necessities</title>
				
		<link>https://chaiunoh.com/Bare-Necessities</link>

		<pubDate>Wed, 11 Jan 2023 00:33:03 +0000</pubDate>

		<dc:creator>OH</dc:creator>

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	Bare Necessities
	Web Design, Design System, 
	Brand Identity, Brand Guideline, E-Commerce

	The rebrand of Bare Necessities, one of the largest online intimates retailers with an established history of inclusivity, is a visual representation of the name itself, and the contemporary, luxurious look welcomes younger audiences while maintaining loyal customers. From the refreshed identity to the website experience, the customers will feel that true beauty lies in confidence and comfort, empowering customers to feel their best in lingerie that complements all ages, sizes, and preferences.



	
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		<title>Sport Beach</title>
				
		<link>https://chaiunoh.com/Sport-Beach</link>

		<pubDate>Sun, 07 Jul 2024 06:27:22 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/Sport-Beach</guid>

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	SPORT BEACH
	App Design, Web Design, Design System, Wireframe, User Experience, Prototype

	SPORT BEACH is Stagwell’s Cannes Lions premiere events, where sports, business, and culture assemble on the southern beaches of France. 
The challenge was to design a more engaging and visually elevated site and app to showcase information on the four-day event and furnish a smooth registration process. While maintaining the sports spirit with Rigid Square font and graphic lines, the site and app demonstrate unique layouts for each event phase, allowing users to easily browse event schedules and rosters. The new product conscientiously delegates space to promote the event and future partners. The app provides differentiated experiences from the site, which delivers an organized and personalized schedule while catering to the specified recommendations.
*As of June 2024, there have been 1000+ app downloads, and 35% more people attended 2024’s SPORT BEACH YoY.
	
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		<title>J.P. Morgan</title>
				
		<link>https://chaiunoh.com/J-P-Morgan</link>

		<pubDate>Thu, 17 Jul 2025 03:43:39 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/J-P-Morgan</guid>

		<description>
	
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	J.P. Morgan
	Web Design, Design System

	J.P.Morgan is a global financial institution that holds a key role in leading to shape financial landscape. Its new branding needed a conversion to a digital site. The brand now has a refreshed modern, trustworthy, timeliess look that elevates their content and showcases their deep expertise.
 Official site︎︎︎
	
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		<title>SommSelect</title>
				
		<link>https://chaiunoh.com/SommSelect</link>

		<pubDate>Sun, 10 Jan 2021 05:00:35 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/SommSelect</guid>

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	SommSelect
	Brand Identity, Print Collateral, Brand Guideline

	Brand Identity for SommSelect, an online wine retailer that offers a selection of small-production wines curated by a team of sommeliers with an emphasis on wine that over-delivers at different price points and for different palates.The new logomark leverages the prominence of the letter “S” in the company name to create an elegant, corkscrew-like letterform. The wordmark is based on the primary brand typeface—Canela from Commercial Type—and was customized to balance the font’s sophistication and severity with some friendly approachability. Imagery emphasizes the quality of SommSelect’s world-class wine collection.
AIGA Eye on Design︎︎︎
	
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		<title>Meta CoP</title>
				
		<link>https://chaiunoh.com/Meta-CoP</link>

		<pubDate>Sun, 07 Jul 2024 20:58:45 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/Meta-CoP</guid>

		<description>
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9c6c32229cab5e0fc7dab5c7601a4fc30c4f6aae6d04a901b9a230ca5ed0da28/Meta.jpg" data-mid="236009759" border="0"  src="https://freight.cargo.site/w/1000/i/9c6c32229cab5e0fc7dab5c7601a4fc30c4f6aae6d04a901b9a230ca5ed0da28/Meta.jpg" /&#62;





	Meta
	Web Design, Wireframe, User Experience

	Coming soon...


	
</description>
		
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	<item>
		<title>TIAA</title>
				
		<link>https://chaiunoh.com/TIAA</link>

		<pubDate>Fri, 18 Jul 2025 21:36:59 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/TIAA</guid>

		<description>
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/87b0f95828be0b61390961a9a183093edca7f243c38cef55f7b5fc8eaf0ef18d/TIAA_01.jpg" data-mid="246088026" border="0"  src="https://freight.cargo.site/w/1000/i/87b0f95828be0b61390961a9a183093edca7f243c38cef55f7b5fc8eaf0ef18d/TIAA_01.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ee9ef4a2490e6a848944a83c4ed9fe7c4d043390ef22935a421c3fba6a694f65/TIAA_03.jpg" data-mid="246088028" border="0"  src="https://freight.cargo.site/w/1000/i/ee9ef4a2490e6a848944a83c4ed9fe7c4d043390ef22935a421c3fba6a694f65/TIAA_03.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a5693842820972bd2eff7da50041332eca95871f9ee893204b473100f9143ebb/TIAA_04.jpg" data-mid="246088029" border="0"  src="https://freight.cargo.site/w/1000/i/a5693842820972bd2eff7da50041332eca95871f9ee893204b473100f9143ebb/TIAA_04.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e1a4fcc5cccbaca423b68e9c6cf16aee69245b89376933cb92455f48c48b70bf/TIAA_05.jpg" data-mid="246088030" border="0"  src="https://freight.cargo.site/w/1000/i/e1a4fcc5cccbaca423b68e9c6cf16aee69245b89376933cb92455f48c48b70bf/TIAA_05.jpg" /&#62;





	TIAA
	Web Design, Design System, UX

	Retirement planning and annuities don’t feel overwhelming anymore with TIAA, a century-old financial services organization supporting more than 5 million people. The refreshed site and enhanced digital experience achieved the goal to simplify the experience and bring a clearer understanding of how to achieve long-term financial security.The redesigned site focused on simplicity, reducing the overall structure by 50%. Through guided educational content, intuitive storytelling, and tools like retirement calculators, the improved site helps people navigate retirement planning with more confidence and makes the concept of finance more tangible.The launch drove strong results, increasing enrollment starts by 80%, advice session bookings by 94%, and overall engagement by 40%. 
Official Site︎︎︎
Shorty Awards︎︎︎
	
</description>
		
	</item>
		
		
	<item>
		<title>SVA Shuttle</title>
				
		<link>https://chaiunoh.com/SVA-Shuttle</link>

		<pubDate>Fri, 06 Sep 2019 18:46:48 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/SVA-Shuttle</guid>

		<description>
	
&#60;img width="2108" height="1406" width_o="2108" height_o="1406" data-src="https://freight.cargo.site/t/original/i/db0b5f37918452bbf426453f7c713ddde876f52e83a0254c90a9138906411287/IMG_6154_edited.jpg" data-mid="55723018" border="0"  src="https://freight.cargo.site/w/1000/i/db0b5f37918452bbf426453f7c713ddde876f52e83a0254c90a9138906411287/IMG_6154_edited.jpg" /&#62;
&#60;img width="3500" height="2334" width_o="3500" height_o="2334" data-src="https://freight.cargo.site/t/original/i/c838893a4cec13ce29f78fecd54d1e8ce35e4d4fb42635db5b22e615edd020f0/SVA-Shuttle_02.jpg" data-mid="246081043" border="0"  src="https://freight.cargo.site/w/1000/i/c838893a4cec13ce29f78fecd54d1e8ce35e4d4fb42635db5b22e615edd020f0/SVA-Shuttle_02.jpg" /&#62;
&#60;img width="3840" height="2566" width_o="3840" height_o="2566" data-src="https://freight.cargo.site/t/original/i/8b2ee46927b5bee464302fa541ecf94709f9b8e163a07d3e8e8f21878e70ab40/Stuck-on-SVA_redesign.jpg" data-mid="62720617" border="0"  src="https://freight.cargo.site/w/1000/i/8b2ee46927b5bee464302fa541ecf94709f9b8e163a07d3e8e8f21878e70ab40/Stuck-on-SVA_redesign.jpg" /&#62;
&#60;img width="3500" height="2334" width_o="3500" height_o="2334" data-src="https://freight.cargo.site/t/original/i/823b6c2f899a58f9b813afd79a203483b0326cc51dba3b2022c7dc16b912e876/SVA-Shuttle_04.jpg" data-mid="246081044" border="0"  src="https://freight.cargo.site/w/1000/i/823b6c2f899a58f9b813afd79a203483b0326cc51dba3b2022c7dc16b912e876/SVA-Shuttle_04.jpg" /&#62;
&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7f277b07f6c91f5a5a0a6fb9a958b126e071bd6e75315add24846b4366ff5f1f/IMG_6107_edited.jpg" data-mid="55723016" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7f277b07f6c91f5a5a0a6fb9a958b126e071bd6e75315add24846b4366ff5f1f/IMG_6107_edited.jpg" /&#62;


	SVA Shuttle
	
Campaign, Merch Design

	Collaborated with the Visual Arts Press interns, I designed stickers for the School of Visual Arts’ shuttle bus that goes crosstown of Manhattan, NY every hour. You can also see one of my sticker designs as an enamel pin at the SVA campus store.
SVA Features︎︎︎
Campus Store︎︎︎


	
</description>
		
	</item>
		
		
	<item>
		<title>History of Yakult (Video Only)</title>
				
		<link>https://chaiunoh.com/History-of-Yakult-Video-Only</link>

		<pubDate>Wed, 11 Mar 2026 06:22:06 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/History-of-Yakult-Video-Only</guid>

		<description>
	
</description>
		
	</item>
		
		
	<item>
		<title>Keyboard Shortcuts (Video Only)</title>
				
		<link>https://chaiunoh.com/Keyboard-Shortcuts-Video-Only</link>

		<pubDate>Wed, 11 Mar 2026 06:24:15 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/Keyboard-Shortcuts-Video-Only</guid>

		<description>
	

	


</description>
		
	</item>
		
		
	<item>
		<title>Clients 1</title>
				
		<link>https://chaiunoh.com/Clients-1</link>

		<pubDate>Sat, 19 Jul 2025 07:39:06 +0000</pubDate>

		<dc:creator>OH</dc:creator>

		<guid isPermaLink="true">https://chaiunoh.com/Clients-1</guid>

		<description>
	



&#38;nbsp;︎


	Clients I’ve worked with






	Bare Necessities
	J.P. Morgan
	SPORT BEACH
    

	SommSelect
	Meta
	TIAA



	JBL
	RealClearPolitics
	Fragrance Foundation
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