Bare Necessities

The rebrand of Bare Necessities, one of the largest online intimates retailers with an established history of inclusivity, is a visual representation of the name itself, and the contemporary, luxurious look welcomes younger audiences while maintaining loyal customers. Through the website experience, the customers will feel that true beauty lies in confidence and comfort, empowering customers to feel their best in lingerie that complements all ages, sizes, and preferences.

SommSelect

Brand Identity for SommSelect, an online wine retailer that offers a selection of small-production wines curated by a team of sommeliers with an emphasis on wine that over-delivers at different price points and for different palates.

The new logomark leverages the prominence of the letter “S” in the company name to create an elegant, corkscrew-like letterform. The wordmark is based on the primary brand typeface—Canela from Commercial Type—and was customized to balance the font’s sophistication and severity with some friendly approachability. Imagery emphasizes the quality of SommSelect’s world-class wine collection.

AIGA Eye on Design

J.P. Morgan

J.P.Morgan is a global financial institution that holds a key role in leading to shape financial landscape. Its new branding needed a conversion to a digital site. The brand now has a refreshed modern, trustworthy, timeliess look that elevates their content and showcases their deep expertise.

Official site︎︎︎

SPORT BEACH

SPORT BEACH is Stagwell’s Cannes Lions premiere events, where sports, business, and culture assemble on the southern beaches of France.

The challenge was to design a more engaging and visually elevated site and app to showcase information on the four-day event and furnish a smooth registration process. While maintaining the sports spirit with Rigid Square font and graphic lines, the site and app demonstrate unique layouts for each event phase, allowing users to easily browse event schedules and rosters. The new product conscientiously delegates space to promote the event and future partners. The app provides differentiated experiences from the site, which delivers an organized and personalized schedule while catering to the specified recommendations.

*As of June 2024, there have been 1000+ app downloads.

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