Bare Necessities
Web Design,
Brand Identity, Design System, E-Commerce, User Experience
The rebrand of Bare Necessities, one of the largest online intimates retailers with an established history of inclusivity, is a visual representation of the name itself, and the contemporary, luxurious look welcomes younger audiences while maintaining loyal customers. Through the website experience, the customers will feel that true beauty lies in confidence and comfort, empowering customers to feel their best in lingerie that complements all ages, sizes, and preferences.
SPORT BEACH
App Design, Web Design, Design System, UI/UX
SPORT BEACH is one of the Cannes Lions premiere events held by Stagwell, where sports, business, and culture assemble on the southern beaches of France.
The challenge was to design a more engaging and visually elevated site and app to showcase information on the four-day event and furnish a smooth registration process. While maintaining the sports spirit with Rigid Square font and graphic lines, the site and app demonstrate unique layouts for each event phase, allowing users to easily browse event schedules and rosters. The new product conscientiously delegates space to promote the event and future partners. The app provides differentiated experiences from the site, which delivers an organized and personalized schedule while catering to the specified recommendations.
*As of June 2024, there have been 1000+ app downloads.
SommSelect
Brand Identity, Print Collateral, Design System, E-Commerce
Brand Identity for SommSelect, an online wine retailer that offers a selection of small-production wines curated by a team of sommeliers with an emphasis on wine that over-delivers at different price points and for different palates.
The new logomark leverages the prominence of the letter “S” in the company name to create an elegant, corkscrew-like letterform. The wordmark is based on the primary brand typeface—Canela from Commercial Type—and was customized to balance the font’s sophistication and severity with some friendly approachability. Imagery emphasizes the quality of SommSelect’s world-class wine collection.
AIGA Eye on Design
Velcro
Brand Identity, Packaging Design, Typography
Velcro is a small but versatile product that people use regularly in daily life. Creating a colorful, energetic packaging design system for such an ordinary household object not only highlights the product, but also converts it into something customers look forward to using.
La MaMa
Brand Identity, Typography, Motion Graphics